Digital Marketing Fundamentals

Learn digital marketing and develop your brand's marketing plan with 7 templates in 2 days.

Digital Marketing Fundamentals

Digital marketing can feel overwhelming with its constant changes and technical complexity. But it’s methodologies never change. After a decade at Google working with thousands of businesses across all sizes and regions, I've distilled all I've learnt into this Beginner's Guide, which simplifies theories from textbook and real-world experience into slides and actionable template that you can directly incorporate to your business, in just 2 days.

Includes:

Google Ads Mastery

App Marketing Insights

UI/UX Optimization Tips

Fundamentals of Marketing

Content Strategy Framework

Analytics for Growth

Social Media Tactics

Email Campaign Strategies

More information

Section I: Digital Marketing Fundamentals

‍What exactly is marketing?
How to promote my business?
What is the difference between different channels?
Which ones should I choose in 2025?
What is branding?
Who’s my target audience?
How do I differentiate?
What is the best practices for building website in 2025?
How to allocate digital marketing budget?
What should I measure and how to experiment?

Section II: Build Your Own Digital Marketing Plan

‍Templates for you to build your own digital marketing blueprint, ready to be implemented straight away

Bonus: Resource Packs

Tools, Courses, Templates

Is this for beginners or advanced marketers?

Beginner mainly. If you're looking for platform-specific execution (like Google Ads), stay tuned for my upcoming playbooks. This one focuses on strategy - your foundation.

How fast can I finish it?

The PDF contains 37 pages which is of moderate length. It’s designed to be completed in 2 days - if you haven't yet done any research about your company it may take longer.

I want more custom support for my business

The playbook is designed to be actionable and scalable. If you are looking for custom advice to your business, please check out our consultancy services. We offer one-off consultation, audits and also on-going mentorships in limited slots. Just schedule a call to discuss!

I want more resources

Subscribe to Marketing Proven newsletter where I share case studies, optimization strategies, and answer community Q&A based on my decade of experience at Google.

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Client Testimonials

Hear from some of our amazing customers who have grown their businesses with us

"Loretta's a wealth of information and definitely a subject matter expert about the types of partnership outcomes you normally glance past but never try too hard to dig deep into. She scaled various perspectives and clarified the dynamics of players, painting a clear picture of the best time to start CorpDev collabs. Really loved the actionable tips too! Absolutely would recommend."

Shermaine T.

"Loretta was incredibly friendly, insightful, caring and helpful."

Yoni S.

"Loretta was very thoughtful and enlightening. I loved meeting with her to get advice."

Daniel L.

"Loretta gave me firsthand advice and feedback from her decades-long experience at Google. She was so kind to respond to my Help Request and offered to meet that way. She helped me by describing her own experiences and use of lead generation/sales tools to help me better understand my ICP. I would recommend meeting with Loretta."

Austin M.

"I had a great experience learning about Loretta's roles and applying it to my quandry! Thanks Loretta!"

Daniel J.

"I had an amazing session with my mentor, Loretta. She patiently cleared all my doubts and provided a clear, step-by-step roadmap for my preparation. Her guidance was incredibly helpful, and her humble and supportive approach truly stood out. It was evident that she genuinely wants me to succeed. Thank you so much for your valuable help and mentorship! Looking forward to our next session."

Nishant K.

"Loretta is great. She was to the point and help me fix my problem within few minutes. She is highly recommended."

Nel P.

"Loretta was well prepared and was able to understand the core challenges and provide effective solutions. Thank you for your time."

Muhammad H.

"Loretta is great! I talked to her about all things partnerships and she provided so many great examples of her experiences and drew our key insights for me to consider. I would highly recommend her to anyone looking to learn about the partnerships ecosystem from an extremely encouraging and thoughtful individual."

Darya N.

"My discussion with Loretta was extremely productive. Loretta provided a lot of extremely useful guidance, advice and ideas on how I could achieve my goals. Many thanks"

Mark S.

FAQs

Find answers to your questions about our digital marketing playbooks and purchasing process.

What are playbooks?

Our playbooks are comprehensive guides designed to help you navigate various aspects of digital marketing. Each playbook covers essential strategies and best practices to optimize your campaigns. Whether you're focusing on Google Ads or UI/UX optimization, these resources provide actionable insights.

How do I purchase?

The guide is hosted on Gumroad, which is the most popular platform for digital products. Once completed the payment, you will be able to download the playbook.

What formats are available?

Our playbooks are available in PDF format for easy access on any device. You can download them immediately after purchase. Enjoy the flexibility of learning at your own pace!

Tell me about the pricing

We believe that cost of learning should not be a barrier for people to start their own business. Therefore we have intentionally set the price to be the cost of a meal which is affordable enough for most.

Why is it not offered for free? From our experience, while people love freebies, they don't treasure those materials as much, comparing to just paying a bit. Plus, I produce each playbook by myself and each of them takes weeks and months. We still need to pay the bills to keep creating content like this :)

Do you offer refund?

The Beginner's Guide to Digital Marketing Strategy is a digital product that includes downloadable content and proprietary materials. Because this content is immediately accessible upon purchase, we do not offer refunds under any circumstances.